NBC's coverage of the Olympic Games is drive many tV audience back to their television sets, according to an analysis of Nielsen ratings by Time Warner's Turner Broadcasting and reported in today's (Friday) New York Times. According to the study, NBC's average nightly primetime audience of 28.7 1000000 is non only made up of viewers wHO have abandoned their regular programs on the other networks just also by viewers wHO do not ordinarily take in broadcast goggle box. The Times quoted Jack Wakshlag, point of enquiry for Turner, as locution, "Almost 40 percent of the screening is coming from increased people-using-television (PUT) levels." Wakshlag added, "There aren't that many events that drive PUT levels. ... The Super Bowl does it for a night. This has done it for several nights."
22/08/2008
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